Why a great Headshot is essential in business

July 8, 2015

Many of us run and hide whenever a camera comes near. The very notion of putting yourself ‘out there’ strikes fear into the hearts of many a brave soul.

So why are we all so frightened of the lens? It may have something to do with the world we live in, a world that is so visually obsessed and photoshopped that perceived reality is far from the truth. With even the freshest faced people being digitally enhanced it’s no wonder the rest of us feel slightly compromised. The truth of the matter is that everybody takes a great photograph when they feel happy and when they feel comfortable.

How does this relate to your business? You are the face of your business. No matter what line of work you do, no matter what kind of business you run, you are the face of your business. Despite the world becoming more impersonal thanks to the glories of the Internet, humans need contact and are searching for that contact, often subconsciously. A headshot on your website, on your blog or on your Linked In profile encourages your potential clients or business partners to think more about you as a person. A snazzy website with flashy stock photos may be nice to look at. When people are searching through tens of websites looking for the right business to work with I guarantee they’ll be drawn to the one with featuring the person they’d be actually working with smiling back at them. It’s the first point of contact, and you get less than 10 seconds to impress on the net.

So be brave and stand tall! You know you have a great business. You know that you’re brilliant at what you do. Why not take the final step and have a fabulous headshot taken by a professional photographer? The right image will speak to your target audience far better than a logo any day.

Andrea is a professional photographer based in Brunswick East. Renowned for bringing out the best in even the most camera shy business owner she’ll change your views on having your photo taken. Yes it can be fun!